LivePerson announced a new group of brands on its chat platform as Apple added 30 new brands worldwide to Business Chat, which it launched last year as a way for iOS users to communicate directly with businesses using iMessage on iPhone and iPad.

As well as Telstra and Harvey Norman, LivePerson says Burberry, KDDI, Vodafone Germany, buddybank, and NH Hotels, and others, now use its LiveEngage platform to enable their consumers to ask questions, get help, and make purchases from the messages app on iPhone and iPad.

This second wave of major brands added to LiverPerson follows the first wave LivePerson helped launch on Apple Business Chat, including Aramark, Discover, Lowe’s, The Home Depot and T-Mobile.

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“Conversational commerce is becoming a standard, because conversations are the oldest, most natural way for consumers to interact with a brand – there is no interface to learn,” said Robert LoCascio, founder and chief executive, LivePerson.

“The data is clear that consumers love this way of interacting, and brands get better business outcomes with it. Making these experiences work at scale not only requires connectivity to a consumer’s device, but also automation, coordination across thousands of agents, and deep integration to backend systems.

"We bring these key capabilities together in LiveEngage, and we are proud to help another wave of amazing brands launch Apple Business Chat.”