Displaying items by tag: Social media

COMPANY NEWS:  Leading global ecommerce and marketplace accelerator Pattern, today announced the launch of ‘Pattern Creators’ to help Australian brands reach new audiences, build brand equity and create engaging user-generated style content  through ambassador-led marketing. Pattern Creators, is fuelled by its own proprietary software ‘Current’. The platform centralises all aspects of creator marketing, enabling brands to truly scale their ambassador programs, from recruitment and product seeding to content approvals, campaign management and revenue tracking.

This article explores 24 business online automation operations which make use of cutting-edge technologies and creative approaches to boost productivity while cutting costs, providing entrepreneurs with a roadmap to remain competitive in an ever-evolving marketplace.

COMPANY NEWS: Sponsored social media content has become increasingly present on feeds. Sponsored ads can often be beneficial as they are customised to suit online personas, offering relevant content tailored specifically for you. While personalised ads can help enhance your online experience, not all are legitimate. In fact, scams originating from phony ads on social media have increased dramatically, with potentially severe consequences for consumers.

GUEST OPINON: Search engine optimization (SEO) is critical for any online presence. Without it, even the best content might remain unseen. Measuring and improving SEO performance requires a strategic approach. This comprehensive guide will provide you with actionable insights to enhance your SEO efforts and achieve better rankings.

GUEST OPINION:  Members of Generation Z (Gen Z), born between 1997 and 2012, are widely recognised as digital natives. Representing 12.2 per cent of Australia’s population, they excel at adopting new technologies, navigate social media with ease, and thrive in remote work environments.

COMPANY NEWS:  Released today, first IDJC ElectionGraph report reveals the biggest spenders on social media political ads, their affiliations and patterns in their content

The ease with which false or misleading information can be shared without vetting, fact-checking, or accountability has made social media a breeding ground for misinformation, according to data and analytics company GlobalData,

GUEST RESEARCH: Bitdefender Labs has been keeping up with the latest modus operandi of cybercrooks who adapt emerging technologies to siphon money from consumers.

Customer platform provider HubSpot and social media app TikTok have announced a partnership to make community-based customer acquisition “easier than ever for B2B brands”, and which they say supercharges lead generation.

Media, social and consumer intelligence provider Meltwater and socially-led creative agency We Are Social have jointly released Digital 2024, their latest annual report on social media and digital trends worldwide.

Business trends change all the time since the environment is so competitive, and all entrepreneurs know that new strategies are constantly needed to guarantee that competitors can be kept in check.

The ACCC has accepted a court-enforceable undertaking from yoghurt manufacturer MOO Premium Foods Pty Ltd (MOO) following an investigation into MOO’s ‘100% ocean plastic’ representations on its yoghurt packaging, website, and social media pages.

Twenty-one percent (21%) of Australian consumers anticipate increased cybercriminal activity during the holidays, with 87% of Aussies believing that the use of artificial intelligence by cybercriminals will impact online scams, according to a global holiday shopping scam study by online protection company McAfee.

COMPANY NEWS:   Helping customers go Passwordless has never been easier or more secure

Social media giant Facebook will cut back on the provision of news in the UK, Germany and France from December onwards, the company says in a blog post.

The owner of X, formerly known as Twitter, has been accused of delaying links to companies he dislikes, on the social media site, from being displayed when they are clicked.

GUEST RESEARCH: It may be too early to say whether Twitter's recent rebranding as "X" will hurt the company's traction with its audience or advertisers – but it's not helping. The rebranding of Twitter to "X" is incomplete, with twitter.com remaining the primary web domain and the mobile app unchanged, so forgive us if we refer to this social media property as Twitter for the rest of this report.

GUEST OPINION: After weeks of speculation about a cage fight between Mark Zuckerberg and Elon Musk, it appears their real battle is in the social media arena. Threads, which competes with Twitter, surpassed all expectations by reaching one million users within just 60 minutes — and boasts a 100 million-strong user base after just a few days.

GUEST OPINION: After weeks of speculation about a cage fight between Mark Zuckerberg and Elon Musk, it appears their real battle is in the social media arena. Threads, which competes with Twitter, surpassed all expectations by reaching one million users within just 60 minutes — and boasts a 100 million-strong user base after just a few days.

Security vendor Bitdefender has published a report lifting the lid on dark web marketplaces including the types of products and services offered and the asking prices asked for stolen consumer credentials.