Displaying items by tag: Similarweb

COMPANY NEWS:  Annual Digital 100 Report reveals shifting Australian consumer behaviour across Fashion, Consumer Electronics, Home & Garden, Personal Finance, and Tourism categories

COMPANY NEWS: Similarweb has announced that it has been recognised as a Data Enrichment leader in the Modern Marketing Data Stack 2023: How data-forward marketers are redefining strategies to unify, analyse, and activate data to boost revenue report executed and launched by Snowflake, the data cloud company.

Digital data and analytics specialist Similarweb has updated its Sales Intelligence product with the addition of Sales Signals, which is designed to alert sales teams of opportunities before they slip away.

Similarweb 3.0 helps companies keep pace with changes in the digital landscape and streamlines access to the data and insights on web and app performance that provide the most business value, according to the company.

Web analytics specialist Similarweb has launched its SimilarAsk AI assistant for beta testing.

GUEST RESEARCH: It may be too early to say whether Twitter's recent rebranding as "X" will hurt the company's traction with its audience or advertisers – but it's not helping. The rebranding of Twitter to "X" is incomplete, with twitter.com remaining the primary web domain and the mobile app unchanged, so forgive us if we refer to this social media property as Twitter for the rest of this report.

After a stunning start, the number of daily active users on Mark Zuckerberg's new social media app Threads has fallen by more than 50%, the digital data firm Similarweb claims.

GUEST RESEARCH: Facebook ads portal traffic drops 10% in a sign of why Meta needs Threads.

GUEST RESEARCH: When Meta Platforms CEO Mark Zuckerberg announced the explosive growth of Twitter competitor Threads – 30 million downloads in the first hours after a Wednesday night launch and 70 million after the first full day of operation – at first, we had to take his word for it.

GUEST RESEARCH: Twitter began turning away some of the most active visitors to its website this weekend, telling them they were viewing too many tweets too quickly. Framed as a way to limit access by data-sucking AI bots, the move gave users a reason to try or revisit alternatives.

GUEST OPINION: In June, traffic and engagement for ChatGPT finally began to retreat after months of dizzying growth.

GUEST RESEARCH: The value of Reddit comes from community-generated content, and that is a problem now that the company has alienated important community leaders, the moderators of its forums.

GUEST RESEARCH: The law of gravity finally caught up with OpenAI’s ChatGPT in May, with traffic flattening at about 1.8 billion worldwide visits, according to Similarweb’s preliminary estimates for May. That’s still more than Microsoft Bing, which attracted about 1.25 billion visits from around the world. Bing launched 14 years ago, while ChatGPT was born at the end of November 2022.

GUEST OPINION: The gains by Snapchat, TikTok, and Pinterest were actually more dramatic than the traffic losses for Twitter and Facebook.

GUEST OPINION: Some of this signup activity was apparently driven by Elon Musk’s proclamation that users who originally got their blue checkmark for free would be losing it unless they agreed to pay the US$8 per month fee. However, the mass disappearance of blue checks that was expected to happen over the weekend failed to materialise, with the notable exception of Musk ordering the checkmark for the New York Times removed.

GUEST OPINION: Character.AI’s founders left Google when it was slow to release their AI chat innovations, but they’re making their mark with the second most popular AI chatbot to date – and the champion in terms of user engagement.

GUEST OPINION: Bing.com was already gaining traffic prior to its introduction of ChatGPT-like features, but the gains increased after it introduced its version of an OpenAI chatbot in February.

GUEST RESEARCH: Digital marketplaces continue to gain significant momentum in Australia, with 88% of shoppers buying from a digital marketplace in the past year, and 92% of consumers planning to shop on marketplaces like eBay, Amazon and Catch in the year ahead.

GUEST OPINION: A year after 2022’s “crypto bowl” extravaganza of Super Bowl advertisements, which featured rising star FTX, FTX is out of business, all players are suffering, and US market leader Coinbase is seeing its share of web traffic erode.

GUEST RESEARCH: Data from web analytics company Similarweb has found visits to ChatGPT’s website, chat.openai.com, topped one billion in the month of February, up 62.5% from 616 million visits in January.