Reuters reported the move comes at a time when Rogers is looking to boost its presence in sports and entertainment content to attract audiences.
Rogers will launch NBCUniversal’s Bravo channel in Canada this September. It will hold the English-language content rights in Canada.
In January 2025, Rogers said it will have access to Warner Bros Discovery’s brands including HGTV, The Food Network, and among others.
|
|
Rogers sports and media president Colette Watson said the company is evolving the business to reflect where consumers are going, bringing the “best mix of US and Canadian content to audiences.”
“This investment also advances our position as a strong Canadian broadcaster that can compete with foreign streamers.”
The financial aspect of the deal was not disclosed. But over the last 10 years, Rogers claimed it has invested US$6.9 billion in Canadian content.
Last April, Rogers signed a 10-year agreement with Comcast to bring Xfinity, a suite of TV products and ISP for consumers.
This first appeared in the subscription newsletter CommsWire on 13 June 2024.
