The room visualisation feature, powered by Roomvo, is available on desktop and app for logged-in property owners and has been used to restyle over 500,000 property images in the first month since launch. It aims to help property owners build their confidence and support them to take the next step in their property journey.
REA Group Executive General Manager, Consumer Product, Jonathan Swift, said REA continues to invest in emerging technologies to enhance its products and create personalised experiences.
“We have leveraged AI and machine learning models for over a decade at realestate.com.au and more recently our focus has been on experimenting with generative-AI to drive our consumer strategy forward.
“Personalisation underpins the realestate.com.au consumer experience and our AI-generated personalised homepage delivers 7.5 million individual recommendations via hundreds of different layout combinations every day. We know these tailored experiences drive deeper engagement, delivering value to our customers.
“We’re excited to add a room renovation tool for property owners and believe there is a future where this technology has the potential to unlock how Australians connect with their next home, not just their current home. The way consumers search for property on realestate.com.au in five years from now will look very different to today’s experience.”
Homeowners can makeover their home using 11 different preset styles including modern, rustic or coastal, or apply their own changes to walls, floors and benchtops selecting from various paint colours, flooring types and tile options.
Roomvo CEO, Pawel Rajszel, said: “We’re excited to partner with realestate.com.au and offer Australians an opportunity to easily reimagine their living spaces. We want to make home designing accessible to all, empowering homeowners to realise their dream spaces. Working with home décor manufacturers and retailers across the globe, we’re now excited to bring Roomvo to the Australian real estate market. We know Australians love property and Roomvo enables homeowners to bring their vision to life.”
For more information on realestate.com.au’s restyling tool and to see how your home could be transformed, property owners can visit www.realestate.com.au/property/my-property.
