Joining the global Qualtrics Partner Network, Perceptive will “expand” its abilities to help clients manage their market research, customer experience, and brand experience programs through a single platform, optimised with program support and consulting.

Perceptive will standardise its existing programs using Qualtrics as part of the partnership, helping to unlock operational efficiencies, advance industry expertise, and enable clients with direct access to the latest experience management capabilities and global market insights.

“Perceptive’s partnership with Qualtrics has been met with huge enthusiasm among our clients. It will take our industry capabilities to the next level to deliver more value and innovation to the 150+ clients we support, while unlocking significant efficiencies across our business,” says Perceptive managing director Dan Shaw.

“Qualtrics is at the centre of the experience management ecosystem, and key to this is our deep focus and investment to continually build and cultivate a community of trusted, expert partners - including Perceptive - that help organisations unlock significant value and drive meaningful innovation with experience management,” says Qualtrics head of ecosystems Asia Pacific and Japan Zoe Nicholson.