According to the company, Meraki allows Optus to provide an experiential shopping journey that showcases the best the Living Network, SubHub and Smart Spaces have to offer.

It also allows updates to be applied in minutes rather than months.

The new equipment has been installed at 74 Optus stores, with the rest to follow soon.

Optus vice president of operations and enablement Frances Martin said "The integration of Cisco Meraki into store operations allows us to provide a seamless and personalised experience for customers, reaffirming our commitment to innovation and customer satisfaction.

"Optus has partnered with Cisco because we know having the right technology underpins a magical in-store experience for customers. Meraki allows our team members to show our features and customers to engage with them directly – this is so much more powerful than just describing what an offering can do, and it’s now possible right there in-store."

Cisco ANZ service provider organisation managing director Karen Negus said "Cisco Meraki provides a comprehensive suite of cloud-based applications that will empower the Optus team to implement updates swiftly. Together, we are ensuring customers enjoy seamless connectivity and exceptional service."