Wednesday, 20 September 2023 13:49

MYOB secures Canstar Blue’s Most Satisfied Customers Award for Small Business Accounting Software

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Leading business management platform MYOB is proud to announce it has successfully taken out Canstar Blue's Most Satisfied Customer - Small Business Accounting Software 2023 award achieving a five out of five star rating in all categories including ease of use, functionality and value for money.

Emma Fawcett, General Manager for SME at MYOB said, “such high endorsement from our customers and official recognition from Canstar Blue is testament to the tireless efforts of our team to support every small business on their unique journey. 

Our cloud-based business management platform supports critical workflows that help business owners as they start up a new business, and anticipates the capabilities they’ll need in the future as they grow.  Plus we’ve designed it so businesses only pay for what they use, and can scale up or down as they need. When our customers are succeeding, so are we.”

“The breakdown of each satisfaction indicator reveals highly pleasing results and a vote of confidence for our product and service development.” 

“Small businesses are facing a number of challenges at the moment, not least the rising cost of living. It has never been more important for MYOB to deliver a platform that is both easy to use and excellent value for money so we can give business owners more time to focus on their business,” said Fawcett.

Christine Seib, editor-in-chief at Canstar Blue said, "despite operating in a competitive field with strong product propositions from both Australia and overseas, MYOB stood out for the small- and medium-sized business users Canstar Blue surveyed, scoring a full five stars in every single category of our Most Satisfied Customers - Accounting Software 2023 ratings. That's an impressive result given that it means MYOB delivered on every facet of the user experience, from the design of its user interface and ease of integration with other business systems, to how easy it was to use, the functions it offered and the reporting it delivered. 

“And beyond these more accounting software-specific requirements, MYOB also achieved five stars for those categories that are important to all consumers, SME or otherwise: value for money and customer service, as well as for the all-important overall satisfaction with purchase. Half of all SME owners and managers told us that accounting software was vital to their business and made their business operations easier, so providing a stellar product is a truly meaningful contribution to the sector - and MYOB achieves just that."

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Andrew Matler

Andrew is the iTWire Editor in Chief and CEO He has been a CEO within the Tech Sector for over 20 years and Tech Publishing for 10 years. He is always seeking great local stories, case studies and user experiences. He works with Vendors and PR firms to help build Digital Campaigns to assist with promotion of Events, New Products / Launches, Branding, Advertising and Lead Generation Campaigns to promote your business. By advertising on iTWire www.itwire.com you are positioning your brand as one that is current, relevant and willing to be held accountable. iTWire can help you target our audience which is made up of senior ICT professionals, CEOs, CIOs, department heads and other managers. These leaders rely on iTWire to stay informed and maintain their competitive edge. 

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