Displaying items by tag: Marketers

PRODUCT ANNOUNCEMENT:  AI Search Grader analyses brand awareness and sentiment across AI chatbots as more customers turn to tools like ChatGPT for search

• TikTok’s Commercial Music Library, via the Symphony Assistant add-on, will provide Adobe Express customers with access to more than a million top and trending songs, empowering them to quickly create, score and publish high-impact TikTok content to grow their brand
• With Adobe Express features, powered by Adobe Firefly generative AI and designed to be commercially safe, and music from TikTok’s Commercial Music Library pre-cleared by TikTok for commercial use, users can confidently create and post TikTok content for their business
• TikTok’s Commercial Music Library will be available in Adobe Express via the TikTok Symphony Assistant add-on starting June 17 at the 2024 Cannes Lions International Festival for Creativity

COMPANY NEWS: Today at the Cannes Lions International Festival for Creativity, Adobe (Nasdaq:ADBE) and TikTok announced an exclusive integration to make TikTok’s Commercial Music Library available in Adobe Express via the Symphony Assistant add-on.

Despite companies pouring a tremendous amount of capital in the acquisition of MarTech tools over the years, transformation plans are not coming to fruition, leaving businesses with the lingering promise of substantial growth.

Technology sector body the Tech Council of Australia (TCA) has welcomed the commitment by the Leader of the Opposition, Anthony Albanese and Labor to support the Council’s goal of achieving 1.2 million people employed in tech jobs by 2030.

Data privacy will continue to become a more significant consideration and it’s going to be exceedingly difficult to do business anywhere in the world without encountering data privacy laws, according to Richard Marr, General Manager, APAC, Auth0, a product unit of Okta.

COMPANY NEWS:  Integral Ad Science, a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growth of social advertising, this latest accreditation underscores the valued measurement that IAS offers advertisers across the world’s largest digital platforms including Facebook.

Microsoft has acquired Brisbane-based in-browser video creation company Clipchamp.

Business applications company Progress has announced new digital marketing capabilities with the latest release of its SaaS analytics, personalisation and optimisation system Sitefinity Insight.

Adobe and the Chief Marketing Officer Council are telling marketers to ‘embrace the next evolution of customer experience, integrating content and creativity.’

Robin Bloor – author of a number of books like Cloud Computing for Dummies, Management for Dummies, Words You Don't Know, The Electronic Bazaar – and Chief Analyst and Co-founder of the Bloor Group, has just finished telling an Australian audience this week that Big Data is not much more than an “utterly meaningless” term created by marketers.