Displaying items by tag: HubSpot

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Data reveals time is ripe for business reinvention, as HubSpot listens and develops Content Hub, Service Hub to help businesses scale and grow better

• 74 per cent of Australian businesses say they have changed more in the last four years compared with the last 20 years.
• In 2024, 62 per cent of Australian businesses agree they need to shift from reacting to growth by hiring more employees to scaling with AI and automation.
• Over two-thirds (70 per cent) of Australian businesses say the introduction of AI requires businesses to reinvent.
• 57 per cent say their approach to growth is changing significantly because of generative AI.
• Australia is most likely to feel pressure to do more with less (51 per cent) — nearly 10 per cent higher than the global average.
• 74 per cent of Australian businesses say delivering streamlined, personalised customer experiences is key to business growth and success in 2024.

GUEST RESEARCH: HubSpot, the customer platform for scaling businesses, has released new data that shows Australian companies are transforming their business models in response to global megatrends, including generative AI and changing customer expectations.

Customer platform provider HubSpot and social media app TikTok have announced a partnership to make community-based customer acquisition “easier than ever for B2B brands”, and which they say supercharges lead generation.

GUEST OPINION: At INBOUND 2023, HubSpot unveiled HubSpot AI, a new set of platform-wide AI-powered products and features to help customer-facing teams unlock productivity, harness data for improved performance, and create deeper connections with customers.

New features of the Asana work management platform provide leaders with an unmatched repository of insights into how employees are collaborating across an organisation, thus enabling faster pivots and accelerated business success, according to the company.

AI-powered customer intelligence platform Dialpad announced new updates to its app ecosystem for easy integration, improve customer and employee experiences, and customise workflows for communication and collaboration.

Contact centre solutions RingCentral has announced new features and updates for both of its business cloud phone system and unified business communications platform to help organisations of all sizes benefit from cost-saving.

Work operating system monday.com has launched monday sales CRM, a customisable customer relationship management system built to unify customer processes under one platform.

SaaS audience engagement platform operator Komo has hired Robbie Bridge as sales manager, Tom Morrison as an account executive, and Mahlee Kafoa and Komal Fatima as social media content creators.

Customer relationship management platform HubSpot announced the local launch of HubSpot for Non-profits to help non-profit organisations grow by using specific resources and to have better accessible pricing.

Business software provider Zoho's new Zoho Marketing Platform provides a single, shared view of information about marketing activities including campaign ideation, creation, execution, management and measurement.

Customer relationship management platform HubSpot and ticketing platform Humanitix collaborate to reimagine how marketers and event organisers manage and operate ticketing solutions.

Melbourne-based SaaS unified communications specialist has added iCall Suite call analytics to its Sasboss provisioning and management platform.

How the world worked in 2021 and what's in store for the future is the subject of HubSpot's 2022 Hybrid Work Report, so are we in for a Future Shock as Alvin Toffler predicted, or was the pandemic the biggest unexpected shock of them all?

GUEST RESEARCH: The pandemic has accelerated the age of the consumer. For brands to survive, they need to anticipate and respond to consumer demands. The current global situation is challenging but it also offers opportunities for companies to get ahead, according to consumer intelligence company Talkwalker and customer relationship management platform HubSpot’s Social Media Trends Report.

Cloud-based voice platform Aircall has opened its third global office, following its HQ in Paris and its New York office, "bringing innovative tech closer to local customers and partners" while offering "quality and local support in Australia".

Marketing software developer Tollring has extended the APIs for its iCall Suite call analytics and call recording products to allow integration with CRM and BI systems.

Engagement marketing software and solutions provider Marketo has appointed Jill Rowley as chief growth adviser.

join.me, LogMeIn's online meeting service, has initiated an integration partner programme aimed at making it easy to initiate meetings from popular business productivity applications.

Customers are getting increasingly good at blocking interruptive marketing and sales tactics. Be it via ad-blockers, junk mail filters, or just tuning out, the old methods are just not working as they once were.