St Kilda Football Club is proud to welcome German technology marvel LOEWE as a platinum partner across the club's AFL and AFLW programs until at least the end of 2026. 

As the inventor of the first television set, LOEWE has been a pillar in craftsmanship and innovation for generations.  

“We’re thrilled to sign a multi-year deal with a premium and historic brand in LOEWE,” St Kilda Executive General Manager of Commercial Chris Larkins said. 

“Much like our club, LOEWE are built on tradition and share a passion for technique, precision and efficiency. 

To sign a joint partnership across both our men’s and women’s programs also demonstrates LOEWE’s commitment to longevity as we look to continue to grow stronger right across our club - St Kilda Executive General Manager of Commercial, Chris Larkins.

For over 100 years, LOEWE has produced quality televisions and audio equipment, remaining at the forefront of ingenuity and luxury. 

“LOEWE Australia believe in partnerships that are in line with commitment, dedication and passion, and this is what we believe St Kilda Football Club represents,” LOEWE Australia CEO Paul Riachi said.

“LOEWE products are built on the same passion and drive, furthermore the collaboration between us presents a new chapter in the LOEWE success story and raise the brands awareness even further here in Australia.

“LOEWE televisions and audio come with the ‘Made in Germany’ respect and are built to perform, endure and make sure AFL fans experience every second of the action in true colour with roaring sound.”

LOEWE will be featured across the AFL and AFLW player sleeves as well as all major signage, matchdays and more.