Displaying items by tag: gen z

GUEST RESEARCH:  Resorting to extreme measures to beat rising living costs and property prices, one in 10 Australian white-collar workers are performing multiple full-time jobs, according to a new survey by global job site, Indeed. 

GUEST OPINION:  Members of Generation Z (Gen Z), born between 1997 and 2012, are widely recognised as digital natives. Representing 12.2 per cent of Australia’s population, they excel at adopting new technologies, navigate social media with ease, and thrive in remote work environments.

GUEST RESEARCH: Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, today released its annual State of Personalisation Report, which highlights perspectives and predictions from business leaders across twelve countries and a diverse range of industries. The report, now in its fifth year, underscores how evolving consumer demands are driving business leaders to focus on delivering predictive, emotionally intelligent, and highly personalised customer experiences. AI is central to this shift, with businesses utilising more dynamic models and metrics, enhancing interoperability between tools such as Customer Data Platforms (CDPs) and data warehouses, and prioritising data privacy and the ethical use of AI.

GUEST OPINION: Finding, recruiting, and retaining top talent has become a crucial part of a company's global business strategy. The key to winning the so-called war on talent is providing a meaningful global employee experience — and payroll is a big part of that equation.

Australian financial technology company Raiz Invest claimed it has helped Australian Millennials and Gen Zs to save and invest $441 million in 2023 and $2.4 billion since its launch in 2016.

GUEST OPINION by Bradley Pulford, Managing Director at HP Australia, and New Zealand: In just a few short years, our collective relationship with work has changed drastically. We recently released our first ever Work Relationship Index, revealing some interesting truths about how people view their own relationship to work, including the expectations they have of their bosses, and ultimately; how happy they are at work. The long and the short of it is; we want more from our jobs, and especially our bosses.

GUEST OPINION: I’m always surprised by the statistics about electronic waste (e-waste) and how little is understood about this critical environmental issue.

American camera and social media company Snap has partnered with Optus Sport, the broadcaster of the Fifa Women’s World Cup 2023, to host made-for-mobile daily content for Australian audiences on Snapchat.

Millions of Australians are prioritising their buy now pay later (BNPL) payments before their monthly obligations, according to Australian comparison site Finder.

More than 60% of Australians know what a VPN is with a quarter using this cybersecurity tool. However, Gen Zs (18-23 years old)—the post-millennial generation considered to be the most digitally active—appear to have the worst VPN habits in Australia, typically using free VPNs, potentially exposing themselves to several privacy and security risks, according to a VPN usage survey by NordVPN.

Only one in 10 Gen Z Aussies would prefer to talk to their friends and family via phone call despite the consensus (98%) believing it’s important to stay connected with friends and family—with face to face and texting being their preferred way to communicate, a new insight into the complexities how Gen Zs communicate, according to research by telco provider More and CommBank.

Under half (48%) of Australians have heard of ChatGPT, and almost a quarter (23%) have interacted with the AI chatbot, according to YouGov Surveys: Serviced research.

Nokia phone maker HBD Global has launched two new 2660 flip phones in pop pink and lush green.

GUEST RESEARCH: A survey commissioned by UiPath, a leading enterprise automation software company, found that 78% of Australian workers are experiencing burnout.

With a string of high-profile cyber attacks on Australian businesses in recent months, chances are high that it will happen again. Palo Alto Networks research found cyber security awareness still needs work, especially amongst the young: Baby Boomers are 76% more likely to use different passwords for online accounts than Gen Z.

Australian demand for entertainment remains strong despite current economic challenges with the average household now shelling out for 3.1 digital media subscriptions—up from 2.3 last year. Spending went up to $62 per month—a jump from $55 in 2021, according to Deloitte’s annual eleventh edition Media Consumer Survey.

Australians are remaining loyal to their mobile providers even if it costs hundreds of dollars, a Finder research reveals.

The creator economy grew worldwide by more than 165+ million creators over the past two years to 303 million. In Australia, the economy increased by three million since 2020, according to the Adobe Future of Creativity Study.

There is a large and growing demand for government services across Australia with the public comfortable using personalised artificial intelligence, according to the inaugural Publicis Sapient Digital Citizen survey.

The Digital Skills Organisation partners with digital platform Year13 to promote digital career prospects for young people in the light of new research that reveals nearly one in two Gen Zs are not well-informed about digital careers in school.