V2 Digital says Farmer, renowned as a "serial entrepreneur and investor" in many successful startups, brings a wealth of experience, including having co-founded and successfully scaled technical consultancy Contino, which was later acquired by Cognizant in 2019.

Farmer is currently Co-Founder and Exec Chairman at Mesh-AI, a UK based Data Consultancy, and Founder of Ox Ventures.

V2 Digital says that in his new role Matt Farmer will act in an advisory capacity, drawing on his entrepreneurial insights to enhance V2's capabilities in delivering impactful digital and data solutions - and “will leverage his extensive past experience to help shape the company's strategic direction, and contribute to its ongoing success, further bolstering its market position”.

"I’m overjoyed to join V2 Digital as an investor and Board Member, as the organisation’s ethos aligns seamlessly with my passion for positively impacting clients by driving innovation and unleashing transformational value," said Farmer.

"V2 Digital's commitment to accelerating vision to value for its clients through a unique blend of experience, data, and technology truly resonated with me. Additionally, I was eager for the opportunity to work again with Craig Howe and his exceptional leadership team as they strive to be the leading digital and data consultancy in APAC. I’m incredibly excited to join at this stage of V2’s growth story and thankful to be welcomed as part of the team.”

V2 Digital notes that rapid growth, commitment to delivering transformative solutions, and its team of 35 talented designers, data specialists as well as software and cloud engineers, have already positioned the company as a key player in the Australian market.

"We are delighted to welcome Matt Farmer to V2 Digital as an investor and Board Member," said Craig Howe, CEO at V2 Digital. "His experience in building and scaling successful consultancies, combined with his strategic vision, will be instrumental in guiding V2 through its continued growth and will take us from strength to strength."

Launched in April of this year, V2 Digital says that it has made a bold entry into the market.

“With offices established in Sydney, Melbourne, and Brisbane, the company has rapidly expanded and has already successfully delivered a number of transformative engagements for clients. Furthermore, it has achieved numerous accolades having recently become one of the fastest partners globally to attain Advanced Tier status within the prestigious AWS Partner Network and has been recognised as one of the Best Places to Work in Australia,” concluded V2 Digital.