The deal will see the Sydney-based company merge with Crucial but each company will continue to trade separately under their own brands.

In a statement today, Digital Pacific said the merger brings together two customer-focused, high performance hosting companies, generating significant benefits for the customers of both businesses.

Digital Pacific Founder and CEO, Andrew Koloadin, said the announcement is great news for the Australian hosting market. “Our team is very excited for the two businesses to come together. Our stories are quite similar, both starting in small Bondi apartments over 12 years ago growing to the established brands we are today. This has fostered very similar, customer-focused cultures at both organisations.”

Koloadin said both businesses entered the Australian market at similar times, starting with a few servers in their bedrooms and now, combined, the two businesses has 70 employees and many years of experience and strong leadership teams firmly establishing themselves as leading service providers in the Australian hosting market.

He said the two businesses, under the Digital Pacific leadership plan to continue to grow within the Australian hosting market.

CEO of Crucial, David Murray, said he is looking forward to joining the Digital Pacific team. “Digital Pacific is one of the oldest and most respected hosting companies in Australia. The standard its team sets for the community is exceptional, and the Crucial team has a similar culture and ethos.  

“I am looking forward to our teams combining. It will present a great opportunity for our customers with additional resources, fantastic support and high performance infrastructure.”

Koloadin said there are no planned changes to operations and both businesses will continue to operate without disruption to both Crucial and Digital Pacific customers.