Crayon notes that one of these expanded offerings is the Global ISV Innovation Hub, a program that delivers “unparalleled expertise and solutions management” to Independent Software Vendors (ISVs).

According to Crayon, the global ISV industry is projected to reach a market value of over $68 billion AUD by 2029- 2029[1], , presenting a huge opportunity for ISV partnerships - and building and selling technology services is not easy, and independent businesses face many challenges in this journey.

Crayon observes that it recognises that each ISV faces unique hurdles, from cloud readiness and AI application to infrastructure management and go-to-market planning - and supporting 1,400 ISVs globally, Crayon now provides new value for APAC partners with the ISV Hub’s customised, end-to-end solutions proven to drive innovation and growth.

By leveraging ISV-specialised expertise and technical excellence, the Hub helps partners establish a competitive advantage, enabling ISVs to focus on their core strengths—creating market-leading software and expanding their footprint

“Having successfully supported many ISV partners around the world, we are proud to be able to extend this level of support to the APAC region,” said Rhonda Robati, Executive Vice President for Crayon APAC.

“Through the Innovation Hub, ISVs and partners have access to a wealth of advanced solutions that helps them overcome both technical and business challenges and complement their services, all backed by Crayon's expertise in IT services and business growth.”

Crayon says that while too many ISV founders and their teams find themselves “mired in day-to-day operations, limiting their ability to focus on innovation and expansion”, it’s ISV Hub shifts this paradigm, enabling leaders to work on their business rather than in it.

“Backed by a proven track record, the Hub offers a clear competitive advantage, through top-of-the-line support, which empowers ISVs to focus on strategic growth objectives, while the Crayon team takes care of the rest," says Crayon.

"The Hub’s emphasis on AI integration further drives expansion, ensuring that ISVs remain at the forefront of innovation and continue to deliver cutting-edge solutions to their clients.

“Navigating the complexities of the Microsoft marketplace can be daunting and time-consuming for many ISVs. Crayon’s long-standing global partnership with Microsoft, has been instrumental in shaping the future of technology for ISVs and is a prime example of the valued expertise the ISV Hub brings to the table.

“As the third largest Microsoft CSP Indirect Provider globally and one of the top three Global SPLA and Azure Expert Managed Service Providers (MSP), winning this year’s Global Microsoft Partner Award for Scale Solutions (LSP), Crayon is ideally situated to deliver expert consultancy while streamlining access to leading technology, services, devices, and AI innovation.”

Crayon also says its ISV Hub is closely aligned with Microsoft's ISV Success Program, “further enhancing this capability, and this relationship with Microsoft is a fundamental strength for partners, granting Crayon access to a comprehensive range of programs, which enables ISVs with valuable insight on profitability opportunities, available incentives, and best practices for managing partner sales and enablement sessions”.

“By leveraging our global capabilities and deep partnership with Microsoft, we aim to empower ISVs in the APAC region to accelerate innovation, streamline operations, and expand their market reach, confident in the full support of Crayon's industry-leading resources and services,” said Warren Nolan, Crayon's SVP of Channel.

For more information, visit Crayon's website: https://www.crayon.com/campaign/isv-innovation-hub/