Displaying items by tag: Brands

Bulk messaging company SMSGlobal has been directed by Australia’s communication and media services regulator to comply with anti-scam rules after finding it breached the Reducing Scam Calls and Scam SMs Industry Code. 

COMPANY NEWS:  Leading global ecommerce and marketplace accelerator Pattern, today announced the launch of ‘Pattern Creators’ to help Australian brands reach new audiences, build brand equity and create engaging user-generated style content  through ambassador-led marketing. Pattern Creators, is fuelled by its own proprietary software ‘Current’. The platform centralises all aspects of creator marketing, enabling brands to truly scale their ambassador programs, from recruitment and product seeding to content approvals, campaign management and revenue tracking.

Manhattan Associates Inc. (NASDAQ: MANH) today revealed insights from the industry’s first real-world analysis of unified commerce for specialty retail in Australia commissioned by Incisiv, and in partnership with Google Cloud and Zebra Technologies. The major research study highlights four brands as overall leaders in unified commerce in Australia: Bunnings, Cotton On, Harvey Norman, and JB Hi-Fi.

GUEST RESEARCH:  In a world first, Prime Day Australia will run for six days this year (Tuesday, July 16 at 12.01am AEST to Sunday, July 21), with significant growth predicted for 2024, according to new research from global marketplace leader, Pattern.

The ease with which false or misleading information can be shared without vetting, fact-checking, or accountability has made social media a breeding ground for misinformation, according to data and analytics company GlobalData,

Researchers from one global digital security and privacy company have discovered a new campaign of more than 4,000 fake e-shops trying to exploit the post-Christmas sales and discount season.

COMPANY NEWS:  Pattern’s ecommerce acceleration platform releases Destiny functionality, utilising 200 trillion data points to help brands optimise marketplace rankings and gain organic visibility

Global commerce network CommerceHub has hired Gordana Redzovski as Managing Director for the Asia Pacific region to lead the company’s “ambitious growth plans”.

COMPANY NEWS: Omnichannel supply-side platforms provider OpenX Technologies has announced the launch of ConteX, an OpenX marketplace within the SSP that empowers brands and agencies to activate a variety of both off-the-shelf and custom premium contextual solutions without complicated contracts and long wait times.

Pattern is the world’s leading ecommerce accelerator, has announced Australian brands now have free access to its new Digital Shelf tool. Pattern’s Digital Shelf tool helps brands take advantage of AI-powered algorithms and extensive data resources to identify their true competitors across Amazon’s virtual shelves.

GUEST ARTICLE : In today's competitive retail landscape, customer experience (CX) plays a pivotal role in driving sales and fostering brand loyalty. Experiential content has emerged as a powerful tool to create immersive and engaging customer interactions. So how can retail, ecommerce and online brands leverage CGI and 3D render technology to deliver market-leading customer experiences, both online and in physical stores?

Efforts to protect customers, brands, and selling partners from counterfeit products has resulted in more criminal referrals and industry partnerships than ever before, according to the latest brand protection report from E-commerce giant Amazon.

Customers expect personalisation during every brand interaction — but they don’t trust brands to keep their personal data secure and to use it responsibly, according to a new report from customer engagement platform Twilio.

Australian owned consultancy Mantel Group has partnered with multi-cloud infrastructure automation software solutions provider HashiCorp.

Understanding how Covid has changed the way businesses deal with their suppliers will be key to winning and keeping business in 2022, writes Marcus McNamara, Head of APAC, Sana Commerce:  It’s been two years since the virus up-ended life as we knew it, here in Australia and around the world. Businesses have been on a tumultuous journey since that time, with many forced to abandon long standing processes and practices and embrace new ones. Pivoting to digital has been the common theme, with enterprises turning to online platforms and programs to maintain business continuity and interact with their suppliers and customers.

OpenText survey highlights the critical role digital experience plays for customers post-pandemic, with more than half (54%) saying the pandemic has changed their expectations of brands’ digital offerings

New research from OpenText reveals the extent to which the pandemic has changed customers’ expectations of brands, and the increasingly important role of a streamlined digital experience post-COVID.

Chinese smartphone brands Vivo celebrates being listed in the top 5 smartphone brands of the 2020 calendar, alongside Samsung, Apple, Huawei and Xiaomi, according to IDC.

Alibaba Cloud is the digital technology and intelligence backbone of the Alibaba Group, and has revealed the cutting-edge tech rolled out in support of the 2020 11.11 Global Shopping Festival, which included a massive amount of greener cloud-native computing power run on hyper-scale data centres, livestreaming, live translations, 3D virtual tools, virtual sales assistants and plenty more!

Jobs board and employment marketplace provider SEEK is using cloud services video provider Brightcove's video technology in a move designed to build a stronger brand and create a “more human connection” between job seekers and organisations.

New Zealand competition enforcement agency The Commerce Commission has opened an investigation into the software supply company Objective Corporation’s acquisition of fellow software supplier Master Business Solutions Limited (MBS).