Tuesday, 03 July 2018 12:17

Boost Mobile responds to competitors with more data and more international calls

By

Boost Mobile doesn't consider itself an MVNO, but its major competitors are telcos and MVNOs, so it has responded to ever better plans with more data and international calls.

Promising to "guarantee" data satisfaction "this winter with new pre-paid plans", Boost Mobile is offering "more data and increased international call inclusions on Boost Anytime Plus plans".

Aimed at satisfying "the data hungry youth of today", and presumably anyone else of any age that wants value, Boost says its "Anytime Plus mobile plans will see an increase to data inclusions on every recharge with $10, $20, $30 and $50 plans, with increases ranging up to 10GB".

"All plans from $30 and up also include data rollover, with unused data rolling over to use within the next recharge."

Boost Mobile tells us it "has also increased the standard international call inclusions across the $30, $40 and $50 plans until 25 February 2019, launching unlimited international calls and SMS to 50 countries.

"On the $30 recharge, consumers will get unlimited standard international calls to 10 countries plus 100 mins to standard numbers in 40 countries and 100 standard international texts to 50 countries.

"On $40 and $50 recharges, customers will get unlimited standard international calls to 15 countries, plus 100 mins to standard numbers in 35 countries and 100 standard international texts to 50 countries."

Jason Haynes, the general manager of Boost Mobile, said: "We’re constantly working to give our customers more of what they want, and we know that data is key driver for pre-paid plan choice.

"Today we can comfortably say that Boost Mobile Anytime Plus plans offer the most compelling data inclusions on the market, on the best network, and unlike other prepaid plan offers, are available with every recharge.

“Boost Mobile wants to always support the hyper-connected data hungry youth of today, who will now have even more data than before, on the best network with the best coverage.

"This enables Boost Mobile customers to not only watch the content they want, when they want, but also where ever they want.

“Youth don’t experience life just being at home in your own town or city, they love to explore, travel and experience life, it may be to the next music festival, an amazing beach or even going camping.

"With Boost Mobile, they always have the data they need, on a network that provides the coverage needed to go with it.”

Here's the new plans pricing grid – turn phone sideways to see full image:

How will Boost promote these plans?

"To promote the refreshed plans, Boost Mobile will continue it’s GET MORE brand campaign, which challenges data hungry consumers to “get satisfied” with its latest offerings.

"Boost Mobile’s fleet of brand ambassadors will continue to feature throughout the campaign, including world BMX and mountain biking champion Caroline Buchanan, Life Without Andy’s Mitch Tomlinson and Christopher Kevin (24 Karat Kev), lifestyle influencer Chloe Chapman, and pro-surfer Ethan Ewing."

"From 3 July, all new customers will automatically receive the new core Boost Anytime Plus data inclusions when activating a Boost Handset or Pre-Paid SIM Starter Kit.

"Existing customers on the Boost Anytime Plus plans will have the extra data and international call inclusions automatically included on their next recharge.

"If existing Boost customers joined before October 2017 have not changed over to Boost Anytime Plus, they can switch to the new offer to get these inclusions. With more data, more coverage and more choice, Boost Mobile is the perfect mobile companion to see out the remainder of 2018."

Availability:

Boost Mobile pre-paid offers will be available from 3 July online here, or at one of 12,000 retail outlets Australia-wide including AusPost, BigW, Coles, JB HiFi, Kmart, Target, 7 Eleven and Woolworths.

International call inclusions:

On the $30 recharge consumers will get: 

  • Unlimited standard IDD to 10 countries (New Zealand, the UK, the US, China, Canada, Germany, Malaysia, Ireland, Vietnam, Brazil); plus
  • 100 mins to standard numbers in 40 countries (American Samoa, Bangladesh, Brunei, Cambodia, Chile, Colombia, Cyprus, Czech Republic, Denmark, Finland, France, Greece, Guam, Hong Kong, Hungry, Iceland, India, Indonesia, Israel, Japan, Kuwait, Laos, Luxembourg, Malta, Mexico, Mongolia, Norway, Pakistan, Peru, the Philippines, Puerto Rico, Romania, Singapore, Slovak Republic, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand); plus
  • 100 standard international texts to 50 countries (New Zealand, the UK, the US, China, Canada, Germany, Malaysia, Ireland, Vietnam, Brazil, American Samoa, Bangladesh, Brunei, Cambodia, Chile, Colombia, Cyprus, Czech Republic, Denmark, Finland, France, Greece, Guam, Hong Kong, Hungry, Iceland, India, Indonesia, Israel, Japan, Kuwait, Laos, Luxembourg, Malta, Mexico, Mongolia, Norway, Pakistan, Peru, the Philippines, Puerto Rico, Romania, Singapore, Slovak Republic, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand)

On the $40 or $50 recharge consumers will get:

  • Unlimited standard IDD to 15 countries (New Zealand, the UK, the US, China, Canada, Germany, Malaysia, Ireland, Indonesia, France, Thailand, South Korea, Hong Kong, Vietnam, Brazil) plus
  • 100 mins to standard numbers in 35 countries (American Samoa, Bangladesh, Brunei, Cambodia, Chile, Colombia, Cyprus, Czech Republic, Denmark, Finland, Greece, Guam, Hungry, Iceland, India, Israel, Japan, Kuwait, Laos, Luxembourg, Malta, Mexico, Mongolia, Norway, Pakistan, Peru, the Philippines, Puerto Rico, Romania, Singapore, Slovak Republic, South Africa, Spain, Sweden, Taiwan) plus
  • 100 standard international SMS to 50 countries (New Zealand, the UK, the US, China, Canada, Germany, Malaysia, Ireland, Indonesia, France, Thailand, South Korea, Hong Kong, Vietnam, Brazil, American Samoa, Bangladesh, Brunei, Cambodia, Chile, Colombia, Cyprus, Czech Republic, Denmark, Finland, Greece, Guam, Hungry, Iceland, India, Israel, Japan, Kuwait, Laos, Luxembourg, Malta, Mexico, Mongolia, Norway, Pakistan, Peru, the Philippines, Puerto Rico, Romania, Singapore, Slovak Republic, South Africa, Spain, Sweden, Taiwan)

    If you’d like to call a country that is not on this list you will need to purchase a $15 Add-On. More info here
Read 17374 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here




IDC WHITE PAPER: The Business Value of Aiven Data Cloud Solutions

According to IDC, Aiven enables your teams to perform more efficiently, reduce direct infrastructure costs, and provide improved database performance, agility and scalability.

Find out how Aiven makes teams 48% more efficient, allowing staff to focus on high-value activities that drive real business results:

340% 3-year ROI – break even in 5 months (average)

37% lower 3-year cost of operations

78% reduction in staff time for database deployments


Download the IDC White Paper now

DOWNLOAD WHITE PAPER!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

Share News tips for the iTWire Journalists? Your tip will be anonymous

Subscribe to Newsletter

*  Enter the security code shown:

WEBINARS & EVENTS

CYBERSECURITY

PEOPLE MOVES

GUEST ARTICLES

Guest Opinion

ITWIRETV & INTERVIEWS

RESEARCH & CASE STUDIES

Channel News

Comments