“We’re thrilled to launch Displai—it’s an exciting opportunity for brands to engage their customers directly from product packaging,” said Displai founding partner Dave Chaffey.

How it works
Smartphone users scan product packaging, activating an augmented reality experience which seamlessly overlays video content, animation, images, and clickable links, as if part of the packaging.

According to Displai, the concept is like Facebook filters, which enables users to change the appearance of their faces, overlaying an augmented reality mask.

“It’s an absolute showstopper for consumers,” said Chaffey. “It’s such a compelling experience - the product they’re holding in their hands comes to life. Jaws literally drop.”

“It enables brands to create connected experiences that cut through—that is, that get more people noticing, trying, and buying products. And ultimately, it helps build engagement and deeper connection—the foundations of great brands,” claimed Chaffey.

Accessible technology
While augmented reality has been available for a few years, it has been out of reach for most businesses.

“We believe that this is the first truly accessible solution for product packaging,” claimed Chaffey. “The platform makes it simple for brands to connect virtual experiences to their products.”

“It can be set up and activated across millions of products in days and will even work with the products currently in the supermarkets and sitting on kitchen shelves in homes.”