GUEST EVENT: Rewind to 2023: it was a record-breaking year for the FIFA Women’s World Cup, co-hosted by Australia and New Zealand. With a worldwide audience of two billion fans, the tournament undoubtedly ignited a cultural movement for women’s sport.
For the head of marketing of the event Kim Anderson, her World Cup journey began in 2019 with a small, yet mighty team campaigning to bring the FIFA Women's World Cup to the Asia Pacific region for the first time. Spoiler alert: they not only secured the bid, but also exceeded all expectations for World Cup marketing execution.
You won’t want to miss this fireside conversation and live Q&A! During the one-hour event, attendees will have the opportunity to ask questions about this fascinating homegrown success story and discover how Kim leveraged storytelling to inspire a cultural shift.
Register here: https://bit.ly/4dOauMH
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If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.
The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.
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