Pre-paid mobile phones are gaining in customer satisfaction, overtaking post-paid plans for the first time, the research firm Roy Morgan claims, adding that the change has come about in the last 12 months.
If you want more byte for your buck, then ALDImobile is hoping to tempt you into switching across to its Telstra-powered network.
The latest mover and shaker in the MVNO world is ALDImobile, whose "Value Packs" now offer data rollover with "no expiry date", along with data increases for its two largest plans and a new 365-day plan.
MVNOs have been successful on price, value and growth, but even as major telcos fight back with contracts to buy iPhone X, Note 8 and others, the threat of TPG's upcoming new network means continued growth will need true innovation and value, and not price alone.
Three telcos powered by Optus, including Optus itself, make up the top three list with the most satisfied customers, followed by Telstra, Vodafone and then Aldi Mobile.
Like Kogan Mobile and Vaya, ALDIMobile has revamped some of its data offerings, while introducing a new Jumbo plan from 13 September with 16GB of data for $55.
Vodafone has become the biggest gainer in the Australian mobile market over the last year, according to Roy Morgan Research.
Competition in the pre-paid MVNO space is hotting up with Aldi offering much better value plans in the battle for the pre-paid profit dollar.
In Australia, there is a strong correlation between your age and the size of your mobile phone bill. Younger people are more likely to use cheaper SIM-only plans.
Medion Australia, operating as Aldi Mobile, has admitted to misrepresenting its ALDImobile Unlimited Pack, which had significant usage restrictions.
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