Wednesday, 28 August 2024 08:55

2GB Sydney and 3AW Melbourne fail to disclose commercial agreements: ACMA Featured

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The Australian Communications and Media Authority (ACMA) found Radio 2GB Sydney and Radio 3AW Melbourne guilty of breaching broadcasting rules as both failed to disclose commercial agreements between their presenters and companies featured on their current affairs programs.

The ACMA investigated 2GB’s Ben Fordham Live program and scrutinised comments made in a broadcast on 3 August 2023 that were “favourable” to ride-share company Uber.

The regulatory body discovered that a commercial agreement between Uber and the program host at the time of the broadcast was not disclosed.

In a separate investigation into 3AW Afternoons broadcasts that aired in August 2023, the ACMA learned that hosts made comments favourable to automotive manufacturer BMW without disclosing their commercial agreements.

The ACMA said both stations “failed to publish details on their websites of commercial agreements made by their current affairs presenters, as is required by the commercial disclosure rules.”

Authority member Creina Chapman says adequately disclosing commercial agreements is crucial for transparency in current affairs programs.

“These kind of commercial disclosure breaches have the potential to erode the public’s trust in current affairs programming,” Chapman says.

“Listeners deserve to know what commercial agreements are in place and how those deals might relate to what they are hearing on-air.”

Following this incident, both stations have informed their affairs presenters, producers, and sales staff to undergo formal training on commercial disclosure requirements to comply with ACMA remediations.

The ACMA ordered 2GB to commission an external audit of the processes it has to comply with rules.

This additional measure has been put in place because 2GB previously breached disclosure rules in 2021.

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Kenn Anthony Mendoza

Kenn Anthony Mendoza is the newest member of the iTWire team. Kenn is also a contributing writer for South China Morning Post Style, and has written stories on Korean entertainment, Asian and European royalty, Millionaires and Billionaires, and LGBTQIA+ issues. He has been published in Philippine newspapers, magazines, and online sites: Tatler PhilippinesManila BulletinCNN Philippines LifePhilippine StarManila Times, and The Daily Tribune. Kenn now covers all aspects of technology news for iTWire.com.

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